Not so long ago analysts were openly wondering whether artificial intelligence (AI) would be the death of Adobe, a maker of software for creative types. New tools like DALL-E 2 and Midjourney, which conjure up pictures from text, seemed set to render Adobe’s image-editing offerings redundant. As recently as April, Seeking Alpha, a financial news site, published an article headlined “Is AI the Adobe killer?”
Far from it. Adobe has used its database of hundreds of millions of stock photos to build its own suite of AI tools, dubbed Firefly. Since its release in March the software has been used to create over 1bn images, says
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