Dear friends and colleagues,
Happy New Year! This time last year, for the ninth year in a row, I warned you that there had never been a more uncertain outlook for our business. My message this year is exactly the same, only more so. The fog of unpredictability is again playing havoc with the clear skies of planning.
We all know the term “permacrisis”. We have all heard of the acronym “VUCA”, which stands for volatility, uncertainty, complexity and ambiguity. We all understand that the fourth industrial revolution is upon us. But my belief is that these three great forces have
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