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Women’s Tennis Has a New Look, but Can’t Shed Familiar Challenges

The WTA announced a rebrand Thursday, and the initial discussion will likely centre on the merits of the new logo, color scheme and mission statement to “rally the world.”Away from the new...

Fans Love a Comeback Story. These 10 M.L.B. Players Could Deliver.

I can’t remember a year in which there were so many potential Comeback Player of the Year candidates, but also so many who are legitimate Cy Young Award or MVP candidates as...

Stephen Curry’s Greatness Is a Scene Worth Savoring for as Long as Possible

ORLANDO, Fla. — As I walked from my hotel to Orlando’s Kia Center in the Florida sun and passed by all the No. 30 jerseys in every bar and restaurant along the...

Culture Guides a Team. But How Do Coaches Make It Real?

In 2020, two researchers at Harvard Business School produced a case study they believed could help corporate leaders develop their own culture. The subject was Steve Kerr and the guiding values of...

The N.H.L. Players Most Likely to Be Traded

Who or what will your NHL team be saying goodbye to before the league’s March 7 trade deadline? This week, The Athletic asked its NHL staff for their expert picks and analysis...

Neymar Back to Barcelona: A Spectacular Deal in the Making?

No, you’re not dreaming, it is the year 2025.You might be wondering how on earth, then, we are sitting here discussing the possibility of Neymar returning to Barcelona this summer.After all, the...

The N.C.A.A. Tournament Doesn’t Need to Be Fixed

Did March sneak up on anyone else?We have been enjoying the regular season so much that we kind of forgot it’s almost over. But the reality is, the first conference tournament bracket...

How One Athlete’s Simple Act of Kindness Changed a Teenager’s Life

Jim Marquardt was 16 and seeking some privacy. He had an important letter to write and his short attention span couldn’t compete with the TV in the living room, so he retreated...

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