Louise Matsakis

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The US Is Being Flooded by Chinese Vapes

In late March, a smoke shop in Dyersburg, Tennessee, announced the arrival of a new product in its store: a disposable nicotine vape with an LCD display that can be connected to...

Most US TikTok Creators Don’t Think a Ban Will Happen

A majority of US TikTok creators don’t believe the platform will be banned within a year, and most haven’t seen brands they work for shift their marketing budgets away from the app,...

Google Taps AI to Show Shoppers How Clothes Fit Different Bodies

One of the worst parts of online shopping is trying to figure out whether an item of clothing will actually fit. While some brands have begun hiring models with more diverse body...

The Race to Buy TikTok Is On—but There Might Not Be a Winner

A potential bidding war to buy TikTok has begun, less than a month after President Joe Biden signed legislation that would force the app’s Chinese parent company ByteDance to divest, or face...

TikTok’s Creator Economy Stares Into the Abyss

The US Senate passed a bill late Tuesday that allows the government to ban TikTok within a year if it doesn’t make meaningful progress toward separating from its China-based owner, ByteDance. President...

A TikTok Whistleblower Got DC’s Attention. Do His Claims Add Up?

The United States government is currently poised to outlaw TikTok. Little of the evidence that convinced Congress the app may be a national security threat has been shared publicly, in some cases...

The Influencers Getting Paid to Promote Designer Knockoffs From China

Eben Fox makes it sound like the best shopping hack in the world. In a since-deleted TikTok video, the sneaker influencer gushed to his 120,000 followers about a relatively obscure ecommerce website...

Louise Matsakis

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