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Walmart’s latest product? Its customers

In the electronics department, every television is tuned to the same channel, showing a commercial for a cosmetics brand. At the end of the aisle is a sponsored stall promoting bags of...

Americans are fretting over their body odour

After three days in the great outdoors, gnawing anxiety sets in. The air may be fresh but the woman in the advert is not. The backs of her knees have begun to...

Africa Inc is ready to roar

Global gabfests tend to be gloomy affairs these days. Bigwigs bemoan the state of geopolitics, wring their hands over existential risks, urge greater global co-operation—and go home with little to show for...

Global firms are tapping India’s workers like never before

Lululemon, a CANADIAN maker of yoga outfits, does not have many things in common with Rolls-Royce, a British engine manufacturer. One thing they do share, along with scores of other foreign companies,...

Can anyone save the world’s most important diamond company?

In February 1908 Joseph Asscher, a master cutter of diamonds, cleaved the Cullinan at his workshop in Amsterdam. So tough was the South African diamond, the largest ever found, that Mr Asscher’s...

Can Nvidia be dethroned? Meet the startups vying for its crown

“HE WHO controls the GPUs, controls the universe.” This spin on a famous line from “Dune”, a science-fiction classic, is commonly heard these days. Access to GPUs, and in particular those made...

What do Joe Biden and the boss of Starbucks have in common?

IN Thomas Babington Macaulay’s “History of England”, the bustling coffeehouses of the 17th century were “the chief organs through which the public opinion of the metropolis vented itself”. But what happens when...

How not to name a new car

Bestowing a name on a car, as on a child, is not to be taken lightly. By naming his newest progeny X Æ A-XII, Elon Musk has condemned the boy to a...

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