The Economist

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Would you pay $19 for a strawberry?

SIX LARGE strawberries are neatly wrapped in what looks like a fancy chocolate box. The Omakase berries—a Japanese variety, grown by a company called Oishii in New Jersey—are softer and sweeter than...

Kim Kardashian, Ryan Reynolds and the age of the celebrity brand

Kim Kardashian launched Skims, her shapewear brand, in 2019 after spending years dabbing other undergarments with teabags to “nail the perfect nude shade”. “It’s deeply personal to me,” says the reality-television star....

Jeff Bezos 2.0: new wife, newish job, old vision

JEFF BEZOS lives by a simple precept: limit the number of things you would wish you had done differently when you are 80. He calls it, with habitual nerdiness, the “regret-minimisation framework”....

A Wall Street wheeze makes a surprising comeback

THE SPecial-purpose acquisition company (SPAC) was Wall Street’s favourite get-richer-quicker scheme during the pandemic. First, some big-shot investor raises capital by listing a shell company on the stockmarket. The big shot then...

Ferrari is looking less like a carmaker and more like Hermès

The workaday town of Maranello, near such architectural jewels as Bologna and Modena, shares little of their charm. Nevertheless, its main attraction is a centrepiece of Italian culture. A statue of a...

Superstar coders are raking it in. Others, not so much

Lucas Beyer is not a celebrity. But in Silicon Valley’s rarefied world of machine-learning talent, he is seen as one. A former researcher at OpenAI, Mr Beyer announced last month that he...

Are startup founders different?

when you think about your next career move, you may well have your sights set on a higher salary, a new skill or just a shorter commute. When Salar al Khafaji, a...

Who needs Accenture in the age of AI?

WHO IS consulting good for? Consultants, obviously. Chief executives, who can blame failure on bad outside advice and take credit for successful counsel. Also, for the industry’s one listed behemoth, its shareholders....

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