Brian Steinberg

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Before NBCU Considered Spinning Off Cable Networks, It Shut Many Down

Unlike its rivals, NBCUniversal long ago developed a healthy fear of zombies. Not the shambling, undead kind that lurch around trying to eat brains, but rather the media variety: “Undead” cable...

Disney Snares Grammys from CBS in First Change for Music Awards in 50 Years

Disney hopes the Grammys can sing a new tune. The annual music awards program, which has been shown on CBS since 1973, will move to Disney outlets starting in 2027. The...

Nicolle Pangis Joins Netflix as VP Advertising

Nicolle Pangis, a former CEO of the cable-ad-sales entity Ampersand, will join Netflix as its new vice president of advertising, a role that has not been easy to navigate at the...

The Simpsons Tackle ‘Monday Night Football’ in Disney’s Latest Bid to Bring Kids to NFL

After throwing characters from Marvel and Toy Story into its ongoing battle to lure young viewers to its increasingly expensive sports telecasts, Disney’s ESPN is really bringing in the big guns....

Walmart Hopes Black Friday Shoppers Binge Ten-Episode Ad Campaign That Emulates TV Favorites

Walmart hopes customers see its next ad campaign as something more along the lines of a TV series rather than a TV commercial. The retailing giant hopes to get consumers in...

Nexstar Cuts Chief Revenue Officer Who Tried to Sell Ads Across CW, NewsNation

Nexstar Media is cutting the ribbon that tied together its ad packaging strategy. The TV-station giant is eliminating its chief revenue officer position, noting in a Friday filing with...

Errol Barnett Will Anchor 7 A.M. Slot at CBS News 24/7

Errol Barnett, a veteran of CBS and CNN, will take up morning-anchor duties at 7 a.m. on CBS 24/7, the CBS News live-streaming hub. His tenure in the hour will...

Paramount, Nielsen Without TV Ratings Contract in Dispute Over Costs

With just hours to go before its CBS television network televises what is certain to be a heavily watched debate between two candidates for Vice President of the United States, Paramount...

Brian Steinberg

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