Memphis-based Varsity Brands has named Matt Rubel as its new CEO. Founder Jeff Webb will now become Chairman of the Board and will “remain active in the business.” “I am pleased that we have recruited such an accomplished executive as Matt Rubel as CEO and look forward to working closely with him in this next chapter of growth for Varsity Brands,” Webb said. Rubel is a retail industry veteran, having served on the boards of The Hudson Bay Company, HSNi and Supervalu. He was the CEO of Collective…