VOLVOS SPORT subtle reminders of their Swedish heritage, from tiny blue-and-yellow flags adorning some models to the “hammer of Thor” headlights that provide illumination for all its vehicles. A brand coupling Scandi-cool design with concern for safety and the environment has in recent years helped Volvo expand its footprint beyond its European heartland to China and America. It hopes to keep going. An initial public offering (IPO), announced on October 4th will make it both “more Swedish and more global”, says Hakan Samuelsson, Volvo’s boss.
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At the Swedish end, listing in Stockholm will reinforce Volvo’s Norse
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