For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital advertising within the Magic Kingdom alone.
“In any given week, there are 4 billion to 5 billion ad impressions running across Hulu, Disney+ and ESPN,” said Josh Mattison, executive VP of digital operations for Disney Advertising, during a session at Variety’s Entertainment Marketing Summit. “In any given month, we see 50,000 pieces of ad creative come in.”
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Mattison shared those numbers during a conversation about using
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