Roblox is letting creators fine-tune their prices by country

Buy in-game goods with Robux at region-specific pricing.

Buy in-game goods with Robux at region-specific pricing.

Jay Peters is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.

Roblox is rolling out a new feature that will let creators on the platform choose to offer in-game items at region-specific prices. This means that an item’s specific price will vary to reflect a user’s local region so that it’s equivalent around the world.

Right now, in-experience prices are the same globally (the platform is currently available in 180 countries). But if a developer turns on regional pricing for an in-game item like a

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