Roblox has adapted its payment system to allow for regional pricing. This means that the software will automatically adjust the cost of an in-game item to match the local economy of the buyer. The company says this will make it easier for active community members to “better adapt to local market conditions and maximize earnings.”
Prior to this move, users in a country like Vietnam would pay the exact same price as folks here in the US. This effectively priced out users who live in countries with weaker economic conditions. Regional pricing should make international users more active
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