Jimmy Fallon will create a marketing agency and fill it with creative and clever executives in a new NBC competition series titled “On Brand.”
In each episode, the On Brand Agency creatives will work with major companies such as Dunkin’, Captain Morgan, Pillsbury and Samsung, who are searching for the best idea for a massive brand campaign. The contestants will write jingles, build activations and produce commercials while gaining “unprecedented” access to the businesses. At the end of the season, one contestant will be named the “best in the business” and will receive a cash prize.
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