Inside One School’s Quest to Buy Its Way to College Football Relevance

TAMPA, Fla. — In September 2021, Will Weatherford stood between green and gold balloons under a white canopy and made the proclamation that could change the trajectory of South Florida football.

After playing their first 25 years across town at the Tampa Bay Buccaneers’ stadium, the Bulls were ready for their own home. Weatherford vowed an on-campus stadium — a building that has been discussed longer than the school has existed — was finally “going to happen.”

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There was, South Florida’s board of trustees chairperson confessed later, a minor technicality: Weatherford had no actual plan.

No location in mind. No idea how much it would cost. No proposal to pay for it.

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