Women’s Basketball Is Increasingly Popular. Why Is It So Hard to Bet On?

One Tuesday morning in late February, a fan in New York who logged into FanDuel’s online sportsbook would’ve found 33 men’s college basketball games listed to bet on and zero women’s games. That fan could place an online wager on some midmajor men’s contests, such as Western Illinois vs. Lindenwood, Troy vs. Texas State and Bowling Green vs. Eastern Michigan. However, no odds were listed for women’s games involving power conference programs like Arizona vs. Texas Tech or Iowa State vs. UCF.

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The following day wasn’t much different. FanDuel posted odds on 49 men’s college basketball games for New York state bettors, compared to only seven women’s games. There was

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