The National Association of Theatre Owners, popularly known around the movie business as NATO, will no longer be confused with a favorite target of Donald Trump’s ire.
The lobbying organization has been rechristened Cinema United. That avoids any mixups with the North Atlantic Treaty Organization, which is more concerned with troop movements in Ukraine than popcorn sales. The new moniker is also supposed to celebrate “the unique and unmatched communal experience of seeing a movie in the cinema,” according to a press release announcing the shift.
“Cinema United is a celebration of who we
→ Continue reading at Variety
