Indian kids channel Sony Yay! is set to introduce “CID Squad,” a first-of-its-kind animated investigative thriller that reimagines India’s iconic “CID” franchise for a new generation.
The project represents a strategic push to broaden animation’s appeal beyond traditional kids’ programming in what the channel describes as a “world-class animated experience with cutting-edge technology.”
Ambesh Tiwari, business head of Sony kids and animation, explains the insight driving the new production: “We figured out that the age group between 15 to 35 is possibly one of the first generations who’ve come out with a tolerance and acceptance of animated content far higher. This is the first Cartoon Network generation to
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