Longtime Apple content chief Eddy Cue told a SXSW crowd on Sunday that Apple TV+ doesn’t make as many TV shows and movies as its competitors for the same reason that the tech giant doesn’t make as many hardware products as some competitors.
Cue, Apple’s senior VP of services and a 36-year company veteran, took the stage at the festival in Austin, Texas with Ben Stiller, executive producer and director of Apple TV+’s buzzy drama “Severance,” for a conversation that veered into the state of Apple’s business, the fate of Showtime and deep into details of the “Severance” origin story as the series awaits its Season 2 finale dropping
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