Disney is looking at new ways to engage young fans, Dana Walden told the Morgan Stanley Technology, Media and Telecom Conference on Tuesday. Walden, the co-chairman of Disney Entertainment at the Walt Disney Co., told media analyst Ben Swinburne that the company is aiming to target kids and young families on the social media platforms where they consume a lot of content — especially YouTube.
“They’re clearly on YouTube,” Walden said. “And we have a meaningful and great partnership with YouTube. We produce thousands of videos based on our series specifically for YouTube. Disney Junior, I think, has 22 million subscribers. We do that because we know that’s
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