NEW YORK (AP) — Elon Musk’s car company is required each year to report to investors all the bad things that could happen to it, and the latest version lists every imaginable threat from costly lawsuits to out-of-control battery fires to war and another epidemic.
But there’s barely any mention in the latest annual update of Musk’s full-bore entry into right-wing politics, which some experts say is turning off potential customers who don’t share his views.
“It’s marketing 101: Don’t involve yourself in politics,” said New York brand consultant Robert Passikoff. “People will stop buying your products.”
It may be too late.
Tesla sales plunged 45% in Europe in January, according to
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