Following years of development, Amazon’s next-generation digital assistant is nearly ready for public use. Panos Panay, senior vice president of devices and services, demoed Alexa+ at the company’s 2025 devices event, and it gave a glimpse of how generative AI could supercharge a product millions of people use.
The model powering Alexa+ can detect tone and mood and respond accordingly, with a completely new voice — one that sounds more natural. Moreover, it’s only necessary to say “Alexa” once to wake the assistant, and it will then follow the conversation. Panay said Alexa+ has contextual awareness, with the ability to “remember” earlier parts
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