The years-long road that led to last week’s “SNL50” events was more than a complex programming campaign for NBCUniversal. It was a test of the company’s pipes.
The Feb. 14 “SNL50: The Homecoming Concert,” held at Radio City Music Hall, and Feb. 16 “SNL50: The Anniversary Special” are pitch-perfect examples of the kind of distinctive live events that NBCU is counting on to deliver lucrative mass audiences amid the ever-increasing fragmentation of TV viewership.
Exclusive Behind-the-Scenes SNL50 Photos Below
As of Feb. 21, with a few days of delayed viewing and social activity factored in, the anniversary and concert specials, plus the Feb. 16 “SNL50 : The
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