Southeast Asia‘s premium video-on-demand market saw robust growth in 2024, with total industry revenues jumping 14% to $1.8 billion and viewership hitting 440 billion minutes, according to fresh data from Media Partners Asia (MPA).
Netflix dominated the landscape with a 52% viewership share and 42% revenue share, while capturing nearly half of all new subscriptions in Q4. The company closed 2024 with more than 12 million subscribers across Southeast Asia’s five key markets.
Indonesia emerged as the largest revenue generator at $552 million, followed by Thailand with $473 million. The growth story was primarily driven by strong performance in Indonesia, the Philippines, and Malaysia, which helped offset a
→ Continue reading at Variety
