SAN FRANCISCO – This is the NBA’s problem. But it is not the NBA’s fault.
Well, it is, but not entirely.
Well, the league is responsible, but I’m not sure how it could be avoided.
Money, for which we all make compromises, both cosmetic and soul-destroying, is the lifeblood of the league. No one is a volunteer player, coach, general manager or owner. And the NBA’s new media rights deal, for $77 billion over 11 years starting next season, trumps all talk of the supposed corrosive impact of low ratings and the like on the game.
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But there are, nonetheless, costs
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