Why Hollywood Keeps Sending Rom-Coms Like ‘Bridget Jones: Mad About the Boy’ Straight to Streaming

In “Bridget Jones: Mad About the Boy,” the neurotic, lovelorn heroine hasn’t just swapped cigarettes for Nicorette. She’s traded the big screen for Peacock, a second-tier streaming service where the franchise’s fourth entry will debut on Feb. 13.

“[People] will watch this one at home,” says Helen Fielding, the author who created Bridget Jones. “If you’re Bridget’s generation, it will be with a bottle of wine and a tub of ice cream. If you’re Gen Z, it will be with lots of minerals, potions and slippers. But it’s a good movie to watch on the sofa.”

Relegating “Mad About the Boy” to streaming signals how far the romantic

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