Why Soccer Players Are Changing the Way They Use Social Media

Erling Haaland has posted only once on X in the past two weeks.

The message was unremarkable and safe but notable nevertheless for a player of the Manchester City striker’s profile using a platform that has become a no-go zone for many footballers.

All together 🩵 pic.twitter.com/YozFL4EdKC

— Erling Haaland (@ErlingHaaland) January 29, 2025

Haaland’s posts are invariably bland. Jude Bellingham is rare among high-profile footballers in that his X posts occasionally contain a slightly more personal element.

Familia.🤍 https://t.co/uNf6mKvDha

— Jude Bellingham (@BellinghamJude) December 27, 2024

But the Real Madrid and England star last posted on December 27 and many of the entries on his timeline are reposts from Madrid, sponsors

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