Kanye West‘s Yeezy.com advertisement during Sunday night’s Super Bowl stunned viewers with its bizarre vibe. But then what happened next shocked the station execs who ran it and media buyers who approved the spot even more: West immediately flipped the website after the ad aired, replacing its previous content with just one item: A swastika T-shirt for sale, at $20 each.
Up until the ad actually ran, the Yeezy.com website featured a Shopify-powered store selection of various non-branded articles of clothing like shirts, pants and jackets — nothing that would have been deemed a content issue. And Variety can confirm — because this reporter immediately checked the site after
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