Why a Super Bowl Viewership Record Could Be on the Horizon

Richard Deitsch and Andrew Marchand are sports media writers for The Athletic. They converse every couple of weeks on sports media topics. This week, they discuss the Super Bowl from a media perspective, including:

Tom Brady’s Super Bowl broadcaster debut Viewership potential for the game The future of Super Bowl pregame shows Netflix becoming an NFL player

Richard Deitsch: I’m seeing Tom Brady in my sleep given how much this site has written about him over the past five months. But here’s the reality: We both agreed prior to the start of the NFL season that Brady’s debut as a Fox NFL analyst was the biggest sports media story

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