Beyoncé’s history-making turn at the Grammy Awards last night was just the boost she needed for “Cowboy Carter” to surge back up on streaming, as her eighth album saw a 795 percent increase on Spotify compared to the day prior.
At the Grammys, the singer took home the awards for album of the year, best country album and best country duo/group performance for “II Most Wanted” with Miley Cyrus. The wins had a ripple effect compared to average song plays on Spotify across “Cowboy Carter,” with “My Rose” and “Oh Louisiana” up 175 percent, plus “Ameriican Requiem”
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