Tom Brady, Tony Romo and the Art of Finding a Broadcaster’s Sweet Spot

Ten media-centric thoughts, notes and takeaways off the NFL’s championship weekend

1. Network executives never root outwardly for teams, but I can assure you Fox brass liked seeing the Eagles advance to the Super Bowl on Sunday afternoon. They didn’t like that it came in a blowout, but I digress.

The Philadelphia media market is the No. 4 largest media market by households in the U.S., as ranked by Nielsen as of 2025, and the Eagles are always a strong television draw. The NFC Championship was the key game as far as Super Bowl viewership was concerned. Both AFC teams are viewership monsters — particularly Kansas City. Network execs consider the

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