New Spotify and UMG deal could create pricier ‘superfan’ subscription

/ The multi-year deal sets up ‘Streaming 2.0.’

By Wes Davis, a weekend editor who covers the latest in tech and entertainment. He has written news, reviews, and more as a tech journalist since 2020.

Cath Virginia / The Verge

Spotify and Universal Music Group have signed a new multi-year agreement that could result in a tiered subscription approach aimed at providing extra perks for “superfans.” The two didn’t announce any specifics, including the number of years the deal lasts, but UMG says it’s consistent with a “Streaming 2.0” vision it presented to investors last year.

UMG chairman and CEO Sir Lucian Grainge called the agreement “precisely the kind of partnership

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