/ Netflix’s live events drew in more than 2 million signups last year, according to Antenna.
Photo by Al Bello/Getty Images for Netflix © 2024
Netflix’s big bet on live events is paying off. New data published by the analytics firm Antenna indicates that Netflix added 1.43 million subscribers in the days surrounding the Mike Tyson vs. Jake Paul boxing match, while 656,000 members signed up around its NFL Christmas Day games.
Those numbers may seem small in a sea of Netflix’s
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