X is further aiming to clamp down on impersonation by rolling out a label for parody accounts to help make them distinct from the real deal. Users will now start seeing the label on posts as well as profile pages.
The company says that the goal of the label is to improve transparency, but there’s a fatal flaw in how X is going about that. As it stands, the label is not yet mandatory. And as TechCrunch notes, operators of parody accounts have to apply it manually (by going to the “your account” section” in settings, then to “account information”
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