NBC News reporter Jacob Soboroff didn’t know what to expect when he turned his SUV onto the Pacific Palisades street where he grew up.
What he found on Wednesday were smoldering ruins where his childhood home had stood. Only the remnants of a chimney and brick wall remained. It was among the countless number of buildings destroyed in the Los Angeles-area wildfires, where Soboroff is one of many journalists covering the story — and living it.
His own tale, told across several NBC News platforms Wednesday and Thursday, broke the so-called “fourth wall” and gave viewers an intimate experience of what the tragedy felt like.
“I’m not going to pretend that
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