The “wild card” name suggests the unknown or an unpredictable factor, but the NFL’s wild-card weekend is anything but when it comes to viewership.
Last year’s wild-card weekend (six games) averaged 31.4 million viewers, the NFL’s most-watched opening postseason weekend since 2016 (which was four games). The most-watched window of wild-card weekend last year was a matchup between the mega-viewership powers Green Bay Packers and Dallas Cowboys on Fox. That game, won by Green Bay in a rout, drew 40.2 million viewers airing in the 4:30 p.m. ET Sunday window.
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What will this year’s wild-card games bring as far as interest? We offer a quick take using a watchability index.
Green Bay
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