The NBA Cup is hoping to avoid becoming Las Vegas’ latest shallow cover act

LAS VEGAS — Many things in Las Vegas are fake, or replicas of a better thing. No one would confuse The Strip’s versions of the Eiffel Tower or the Empire State Building for the real items. Its inauthenticity is a part of the charm. The city works as one of the biggest tourist attractions in the world because there’s real substance behind the contrived facade it presents.

In many ways, Vegas perfectly embodies what the NBA Cup hopes to be.

The NBA Cup is a made-up and arbitrary event, created out of thin air to help the league generate even more money from Amazon on its next television

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