Reality Bites: Gen X Executives Seek Career Pivots as Industry Layoffs Hit Hard

After two years of massive layoffs and the promise of more consolidation to come in media and entertainment in 2025, the mood is bleak among executives of a certain age.

The pink-slip bloodbath has hit hard on Gen X veterans in the middle-management ranks of networks, studios, talent agencies and PR firms. And it’s come at a time when the entire industry
is wrestling with the impact of systemic change — goodbye, cable; hello, streaming — and the most disruptive technology since the advent of talking pictures: generative AI.

Amid all the tumult, however, there is enormous opportunity for professional growth for those with experience, connections and savvy in

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