MasterClass is expanding beyond pre-recorded video lessons to offer on-demand mentorship from some of its most popular celebrity instructors. And if you’re wondering how the company has gotten some of the busiest people on the planet to field your questions, guess what? The answer is generative AI.
On Wednesday, MasterClass debuted On Call, a new web and iOS app that allows people to talk with AI versions of its instructors. As of today, On Call is limited to two personas representing the expertise of former FBI hostage negotiator Chris Voss and University of Berkeley neuroscientist Dr. Matt Walker. In the future,
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