The doomers have it wrong. AI is not going to end the world—but it is going to end the web as we’ve known it.
AI is already upending the economic covenant of the internet that’s existed since the advent of search: A few companies (mostly Google) bring demand, and creators bring supply (and get some ad revenue or recognition from it). AI tools are already generating and summarizing content, obviating the need for users to click through to the sites of content providers, and thereby upsetting the balance.
Meanwhile, an ocean of AI-powered deepfakes and bots will make us question what’s real and will degrade people’s trust in the online world.
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