Kristina Shepard, an eight-year veteran of Roku, has joined NBCUniversal as an executive vice president tasked with sales tied to streaming and programmatic advertising, an area of growing importance to the Comcast-backed media company as places more emphasis on its Peacock streaming service and prepares to spin off the bulk of its cable networks.
Shepard will report to Alison Levin, a president of NBCU’s ad sales and partnerships division, who joined the company in late 2023, also after a long stint at Roku.
Shepard will oversee efforts to sell performance-based advertising, as well as advertising tied
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