YouTube golfers and content creators continue to increase their influence, so much so that the PGA Tour announced a new “Creator Council” on Friday.
The council includes 10 influencers or brands with a tremendous following on YouTube and social media. They include Paige Spiranac, Bob Does Sports, Bryan Bros. Golf, Barstool Sports’ Fore Play Pod, No Laying Up, Tisha Alyn, Roger Steele, and Erik Landers Lang. Each influencer or entity will meet with media partners and the PGA Tour’s marketing and communication teams.
Given that pro golf struggled with television ratings in 2024—including the major championships—PGA Tour brass felt obligated to think outside the box and dip their toes
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