Early last spring, Tommy Richman had a carefully planned strategy in place to promote his single “Selfish.” However, the internet had other plans. In April, the 24-year-old Virginia native posted a snippet of a new song called “Million Dollar Baby” on TikTok. The clip, with its booming, distorted bass, went viral and quickly racked up almost 9 million uses on the platform.
“People were berating me on Instagram and in my DMs saying, ‘Drop this song!’” Richman says. “I probably got a couple thousand DMs, which was insane, and then I told my label, ‘We gotta drop this song next week! We need to chase this moment — it’s
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