Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try.
NBC Sports plans to live-stream a match-up between the Houston Texans and Kansas City Chiefs on Saturday, December 21 on its Peacock broadband hub that will blend live action and videogame elements from EA Sports’ popular Madden NFL franchise, which has long aimed for realistic depictions of football action. The “alt-cast” will also feature player ratings and interactive data, just like the videogame does.
“This first-ever Madden NFL Cast marks a new milestone as Peacock’s first sports alt-cast,” said Fred Gaudelli, the executive producer of NFL for NBC Sports., Gaudelli
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