After a months-long search, LIV Golf has settled upon its new chief executive officer.
Multiple reports indicate that Scott O’Neil, who held the same title for the Philadelphia 76ers and the New Jersey Devils from 2013 and 2021, will succeed Norman as the commissioner of LIV Golf. Josh Carpenter of Sports Business Journal had it first.
O’Neil most recently served as CEO of Merlin Entertainments, a London-based theme-park conglomerate. But now he will join LIV and replace outgoing CEO Greg Norman, who will move into a new senior advisory role within the Saudi-backed circuit. How much influence Norman will have in 2025 and beyond remains unclear.
Of course, the
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