One year ago, the golf world assumed a deal was imminent between the PGA Tour and the Saudi Public Investment Fund (PIF)—LIV Golf’s beneficiary.
After all, the framework agreement between the two sides, which also includes the DP World Tour, set a concrete deadline of Dec. 31, 2023. But alas, that date has come and gone without any arraignment between golf’s warring tours.
Then, in February 2024, on the dawn of the AT&T Pebble Beach Pro-Am, the tour announced that it had received a substantial $1.5 billion investment from the Strategic Sports Group (SSG), a consortium of American sports owners. That group includes Steve Cohen, the billionaire hedge
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