Sony Pictures Networks India (SPNI) has agreed a cricket rights broadcast deal stretching eight years with the Asian Cricket Council.
The deal encompasses all editions of the Men’s and Women’s Asia Cups, Men’s and Women’s Under-19 Asia Cups, and the Men’s and Women’s Emerging Teams Asia Cups.
The agreement was sealed after a bidding process and the winning bid represents a 70% increase in the rights value, the ACC said without sharing the bid price. Quoting anonymous sources, multiple Indian media sources reported the value of the contract at $170 million.
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