When Amazon Prime Video became an exclusive partner with the NFL in 2022 — the first time a streaming service received a full, exclusive package of NFL games — the buzzword in the sports media industry was “proof of concept.” Though Amazon had worked with NFL Network and Fox on “Thursday Night Football” starting in 2017, one of the biggest questions the streamer faced when it started its 11-year run as the exclusive broadcaster of TNF was whether it could handle the audience load. Would the streaming hold up? Would the product look and feel like an NFL broadcast? You can disagree on the choice of broadcasters, graphics, music
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