A snafu by Mattel — which accidentally printed the URL for a porn site on packaging for dolls based on Universal Pictures’ “Wicked” movie — has yielded a bonanza of traffic for Wicked Pictures, the adult-entertainment company that actually owns the web address.
In the last two days, searches for “wicked.com” (the URL misprinted by Mattel on the toy packages) have surged to their highest levels since mid-2012, according to the Google Trends analytics tool. That has been driven by media coverage of Mattel’s mistake in listing that URL on the packaging for the special-edition “Wicked” dolls,
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