A comprehensive trends analysis of Southeast Asian media markets reveals significant digital advertising growth and streaming platform expansion, with Indonesia, Thailand and Vietnam emerging as key territories for content development and format adaptation.
According to K7 Media U.K. analysis presented by the firm’s associate director, operations, Michelle Lin at the Taiwan Creative Content Fest (TCCF), Indonesia stands out as the region’s most promising market, with an 8.5% annual growth rate in entertainment and media revenue. Thailand and Malaysia follow at 4.4%, with Taiwan and the Philippines at 4.1%.
Digital advertising spending in Southeast Asia mirrors global trends, with Singapore, Thailand and Malaysia allocating the largest share
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