Well, it finally happened. After years of waiting and requests, Amazon debuted the $280 Kindle Colorsoft, its first ereader with a color display. The company’s ereaders have dominated this space since the original Kindle came out 17 years ago, but in this case, it feels like Amazon is playing catch-up. Color E Ink displays aren’t novel: we’ve tested and reviewed a number of color ereaders and E Ink tablets from Kobo, Boox and reMarkable in recent years. But Amazon is essentially trying to pull an Apple with
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